70TH ANNIVERSARY
ADIDAS CHINA
CREATE THE TOMORROW NO ONE HAS THOUGHT OF
A celebration of the last 70 years of sports history in China and an invitation to the athletes of the now and the future.
Film & OOH Campaign featuring the some of the greatest athletes form Chinese history.
Agency: 72andSunny Amsterdam
Production Company: DIVISION
Director: Salomon Lighthelm
Role: Brand Director
Next up: KLARNA WHO’S A GOOD SHOPPER?